08 Jan Let’s start 2023 in a proactive way.
The balance sheet for Altamura OP in 2022 was very positive, with a 20% increase in revenue compared to the previous year. However, the industry experienced ups and downs due to external socio-political situations that destabilized the market, such as increases in raw material costs and difficulties in sourcing materials. According to Fabio Altamura, Vice President of OP, the current situation is in a phase of slight normalization.
From a climatic standpoint, the mild winter favored production volumes and the baby leaf sector developed significantly. Salads are increasingly in demand, not only in the classic version of a single head to take home and prepare, but also in pre-selected bags or baskets of arugula or mixed greens, making them easier to prepare.
OP’s product range has seen increasing demand in the foreign markets in which it operates, with an increase in margins across all references. New product launches, such as the first IV gamma line Mama Salad and the Mix Selvatico of wild herbs launched in November, have received initial success and the company will continue to work on positioning them even better.
In particular, the Mix Selvatico of wild herbs has had an excellent result in the Horeca channel, especially in high-end restaurants and gourmet pizzerias. These herbs offer characteristic flavors and different nutritional/nutraceutical properties from more familiar herbs and are used by chefs in a creative and appetizing way. OP’s product range is generating considerable interest in the market.
